Ex art. 13 GDPR – Last modification: 25 May 2018
Owner and Data Controller
Birla Società Agricola s.r.l.
Via Creta, 26 – 25124 Brescia (BS)
Il Titolare tratta i dati secondo i principi stabiliti dal GDPR (Regolamento generale sulla protezione dei dati UE 2016/679), di liceità, correttezza, trasparenza, limitazione delle finalità e della conservazione, minimizzazione dei dati, esattezza, integrità e riservatezza.
Types of Data collected
Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookies, Usage Data, first name, last name, company name and email address.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party’s consent to provide the Data to the Owner.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
- Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
- provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
- processing is necessary for compliance with a legal obligation to which the Owner is subject;
- processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
- processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
- Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
- Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Displaying content from external platforms and Contacting the User.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Browsing data and cookies
piggly.it uses cookie technology to perform statistical surveys on its Site. A cookie is a small piece of information sent from the website contacted and saved on the hard disk by your computer’s browser. The site piggly.it traces the path of the cookie (so-called “click stream” activity ie registration of the paths followed by visitors to a site in the transition from one page to another) without this activity can still know or identify the user who entered the site, in order to collect statistical data on the site such as, for example, the pages visited, the pages downloaded, etc. We reiterate that none of this information is associated with you individually. Cookies do not capture your personal e-mail address or any private information. The information obtained from the tracking of cookies is evaluated only as a whole. piggly.it also uses the log files of the Web server to count visitors and evaluate the technical capabilities of our site. We use all this information to know how many people visit the site, to organize the pages in the most accessible way possible, to facilitate navigation on the site and to make its pages more useful for users. We collect information on site traffic, but not on individual visitors. As a result, no information that concerns you in particular can be stored or used.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
Personal Data collected: Cookies and Usage Data.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds:
Contact form (this Website)
By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: company name, email address, first name and last name.
Cookie retention time
Some cookies (session cookies) remain active only until the browser is closed. Other cookies (persistent cookies) “survive” when the browser is closed and are also available in subsequent visits by the user, and their duration is set by the server when they are created with a predetermined expiration date.
The usability of the content is also possible by completely disabling cookies, and disabling cookies “third parties” does not affect the navigability of the site, however you may not be able to use some features of the services offered by piggly.it
The setting can be defined specifically for different websites and web applications. In addition, the most common browsers allow you to define different settings for various types of cookies.
You can set the browser to be notified in case of attempts to insert cookies, limit them or reject them completely.
Below is a list of the main browsers and official guides on how to do:
Purposes of data processing
Here is a list of the purposes for which we collect your data:
- Communicate with you through the information request forms to help you answer questions and doubts.
- Process your purchases.
- Send administrative information.
- Facilitate the technical functioning of the services piggly.it and prevention of fraud and abuse.
- Allow correct navigation of the site.
- Request feedback from users.
- Perform statistical searches and analyzes on aggregated or anonymous data, without the possibility of identifying the visitor, aimed at measuring the operation of the site, measuring traffic and assessing usability and interest of the Site (in this case the owner does not process data).
- Customize the advertisements.
- Send you commercial information through a newsletter on the services of piggly.it e of third parties.
- Ensure the safety or integrity of its users, third parties, the public or services piggly.it
- Fulfill the legal obligations to which the owner is subject.
The data will be:
Register in digital format at the server in the exclusive availability of the Owner;
Protected against the risk of destruction, modification, deletion and unauthorized access by means of appropriate physical, logical and organizational security measures;
Further processed, also in paper form, to the extent and in the time strictly necessary to execute the purposes indicated above;
All the subjects authorized to the treatment by the holder are adequately educated in relation to the laws and the other rules of treatment, committing themselves to the confidentiality.
The data are communicated to the recipients to the extent strictly necessary in relation to the purposes mentioned above.
The categories of recipients are as follows:
Subjects required for the operation and provision of services offered by the Site, which act as Data Processors, pursuant to contracts stipulated pursuant to art. 28 GDPR;
Distributors and other persons authorized by piggly.it
As already mentioned, the Data Controller may also have to communicate data to fulfill legal obligations or to comply with orders from Authorities.
Data retention period
We will retain the data for the time necessary to achieve the aforementioned purposes, or to carry out what was requested by the user, or required by the purposes described in this document, and the user can always ask for the cancellation, correction and portability, or oppose the treatment or obtain limitation.
In particular, piggly.it will retain personal data with the following timing:
Browsing data: maximum 7 days;
Identification and contact data provided by the user through the request form: no later than 24 months from the user’s request.
Except for the above, the Data Controller will keep Personal Data up to the maximum time allowed by Italian law to protect its rights and / or interests.
Mandatory and optional nature of the communication of Personal Data
Navigation data: their communication is mandatory and essential to allow piggly.it to make use of the site to the user: the latter can not refuse to communicate the navigation data, insofar as they consist of personal data.
Personal data provided by the user through the request form or the addresses indicated on the site: their communication is optional. If the user refuses to communicate such data, piggly.it it may not be able to fulfill these requests, in whole or in part.
Newsletter service: consent to the related processing is optional and always revocable. If the user does not consent, piggly.it he will not be able to provide him with the service.
With service providers, collaborators: third-party companies that perform services on our behalf such as for data analysis, marketing and advertising services (including retargeting), email and newsletter services (Mailchimp), hosting (SiteGround), assistance and customer support , video viewing platforms (Vimeo, YoutTube).
Analysis Services: We use tools like Google Analytics for anonymous data collection.
For reasons of security and compliance with the laws piggly.it reserves the right to disclose your data to third parties if (in its sole discretion) it believes in good faith that disclosure is:
Permitted or required by law;
Request in the context of an investigation, order or proceeding of a judicial, governmental or legal nature;
Reasonably necessary following a valid subpoena, mandate or other mandate or other legally valid request;
Request to identify, prevent or resolve cases of fraud, abuse, misuse, potential violation of the law (or rules / regulations) and / or technical or security problems; or
Reasonably necessary, at its discretion, to guarantee protection from imminent damage to the rights, property or safety of piggly.it its users and employees, members of the public and / or the Services.
This Website is supported by an advanced provider (SiteGround) and complete with tools for monitoring and to protect the security of your personal data.
The rights of Users
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:
- Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
- Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
- Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
- Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
- Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
- Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
- Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
- Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.
Additional information about Data collection and processing
The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
Additional information about User’s Personal Data
System logs and maintenance
For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
How “Do Not Track” requests are handled
This Website does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor)
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.
The means by which the Personal Data of the User is collected and processed.
The service provided by this Website as described in the relative terms (if available) and on this site.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Small sets of data stored in the User’s device.
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).